Do you remember the old adage “no one got fired for buying IBM”?

It seems their reputation has endured, as a recent survey of 100 marketing leaders asking “which brand do you most respect” cited IBM and SalesForce as distinct market leaders.

A conversation followed with Salesforce to establish the secrets of their success, posted in a top 10 tips style which, whilst not earth shatteringly new, is a good reminder of customer-centricity.