by Upshot | Tuesday, July 8, 2014 | Blog
We’d like to share some recent insight we gathered as part of a website project. We know facebook and Twitter lead on social media take up in most countries from a general consumer perspective, but what about B2B? Forrester research among business people paints a very... 
by Upshot | Wednesday, May 7, 2014 | Blog
A report just out from TNS looks at what makes a brand irresistible. It calculates brand IQ by looking at the functional, emotional and social connections that brands make with consumers, plotted against brand usage, by category. The sweet spot, according to this... 
by Upshot | Monday, April 7, 2014 | Blog
Content marketing remains a hot topic and with email marketing increasingly linked to the provision of useful content – and the mainstay of many outbound campaigns, particularly in B2B – it’s useful to consider metrics that focus on the content of your email... by Upshot | Thursday, April 3, 2014 | Blog
Good to see the Marketing Week/SAS Marketing Perspectives white paper out this week. Events websites and email have come out on top again in terms of spend allocation and confidence in the medium. Interesting to see a new table this year which shows the skills... by Upshot | Monday, March 10, 2014 | Blog
Our PPC campaign for the very beautiful Surface Design Show achieved a 14.4% conversion rate. The 2.5 week campaign utilised Adwords search, Adwords display and LinkedIn. Ongoing refinement resulted in a clickthru rate improving from 1.3% at launch to 5.3% two weeks... by Upshot | Friday, January 24, 2014 | Blog
Which email clients should you be testing? We all know the importance of varying copy and creative for different audience segments, along with the value in testing alternative versions to see what performs best. But many people often overlook the devices people use to...