Marketing Perspectives just out

Good to see the Marketing Week/SAS Marketing Perspectives white paper out this week. Events websites and email have come out on top again in terms of spend allocation and confidence in the medium. Interesting to see a new table...

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Top ten email clients

Which email clients should you be testing? We all know the importance of varying copy and creative for different audience segments, along with the value in testing alternative versions to see what performs best. But many people...

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Sugar tax is missing the point

The DH Responsibility Deal announced in Sept 2011 is sensible. But the recent mooting of a sugar tax to solve the UK’s obesity problems is surely missing the point. I’m not arguing against price as a valuable positioning or...

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IBM still a favoured B2B brand

Do you remember the old adage “no one got fired for buying IBM”? It seems their reputation has endured, as a recent survey of 100 marketing leaders asking “which brand do you most respect” cited IBM and SalesForce as distinct...

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Definition: push and pull marketing

A client asked me the other day to define what this meant. So I thought it would be helpful to share this more widely. PUSH marketing is used to generate a response from customers and is about a company putting a message out...

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Drop us a line.

We’re based in the digital media and technology business hub that is Brighton, placed third in the Centre for Cities rankings, according to the FT. Our base is the Sussex University Innovation Centre, which supports high technology and innovative businesses.

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Upshot Marketing Ltd
Sussex Innovation Centre, Science Park Square,
University of Sussex, Falmer,
Brighton BN1 9SB

T: 01273 704502