Upshot Marketing has signed up to the Radiocentre Trustmark to demonstrate our commitment to best practice. The Trustmark reassures listeners that they can trust the advertising messages they hear on commercial radio.

In practice, this means we will ensure that ‘special category’ radio ads are approved by the Radiocentre Clearance team. Special category for Upshot includes radio ads we produce on behalf of our clients about medical or health products or treatments; food products; environmental claims; matters of public controversy, including politics and charitable causes.

Radiocentre is the commercial radio industry’s trade body. They provide UK commercial radio with a collective voice on issues that affect the way that radio stations operate, as well as ensuring that advertising messages on commercial radio stations comply with the necessary content rules and standards laid out in the BCAP Code of Broadcast Advertising and the Ofcom Broadcasting Code.