Social media use in a B2B context

Social media use in a B2B context

We’d like to share some recent insight we gathered as part of a website project. We know facebook and Twitter lead on social media take up in most countries from a general consumer perspective, but what about B2B? Forrester research among business people paints a very...
What’s your brand IQ?

What’s your brand IQ?

A report just out from TNS looks at what makes a brand irresistible. It calculates brand IQ by looking at the functional, emotional and social connections that brands make with consumers, plotted against brand usage, by category. The sweet spot, according to this...
How to measure your email marketing

How to measure your email marketing

Content marketing remains a hot topic and with email marketing increasingly linked to the provision of useful content – and the mainstay of many outbound campaigns, particularly in B2B – it’s useful to consider metrics that focus on the content of your email...

Marketing Perspectives just out

Good to see the Marketing Week/SAS Marketing Perspectives white paper out this week. Events websites and email have come out on top again in terms of spend allocation and confidence in the medium. Interesting to see a new table this year which shows the skills...