Upshot Marketing signs up to Radiocentre Trustmark

Upshot Marketing signs up to Radiocentre Trustmark

Upshot Marketing has signed up to the Radiocentre Trustmark to demonstrate our commitment to best practice. The Trustmark reassures listeners that they can trust the advertising messages they hear on commercial radio. In practice, this means we will ensure that...
What makes for a good behaviour change programme?

What makes for a good behaviour change programme?

We create this infographic recently for an NHS client who commissioned Upshot Marketing to investigate local drivers to increasing A&E attendance among those with a low clinical need. We carried out face-to-face and telephone research with GP surgeries and...
Social media use in a B2B context

Social media use in a B2B context

We’d like to share some recent insight we gathered as part of a website project. We know facebook and Twitter lead on social media take up in most countries from a general consumer perspective, but what about B2B? Forrester research among business people paints a very...