by Upshot | Monday, March 10, 2014 | Blog
Our PPC campaign for the very beautiful Surface Design Show achieved a 14.4% conversion rate. The 2.5 week campaign utilised Adwords search, Adwords display and LinkedIn. Ongoing refinement resulted in a clickthru rate improving from 1.3% at launch to 5.3% two weeks... by Upshot | Friday, January 24, 2014 | Blog
Which email clients should you be testing? We all know the importance of varying copy and creative for different audience segments, along with the value in testing alternative versions to see what performs best. But many people often overlook the devices people use to... by Upshot | Tuesday, January 21, 2014 | Blog
The DH Responsibility Deal announced in Sept 2011 is sensible. But the recent mooting of a sugar tax to solve the UK’s obesity problems is surely missing the point. I’m not arguing against price as a valuable positioning or behaviour change tool. Nor am I denying that... by Upshot | Wednesday, January 15, 2014 | Blog
Do you remember the old adage “no one got fired for buying IBM”? It seems their reputation has endured, as a recent survey of 100 marketing leaders asking “which brand do you most respect” cited IBM and SalesForce as distinct market leaders. A conversation followed... by Upshot | Monday, December 30, 2013 | Blog
A client asked me the other day to define what this meant. So I thought it would be helpful to share this more widely. PUSH marketing is used to generate a response from customers and is about a company putting a message out there for general consumption. It’s...