by Upshot | Sunday, December 22, 2013 | Blog
Agencies and clients agree that poor briefing wastes both time and money. On a more positive note, the better the brief, the better and more accurate the results. So to help you on your way to better results in 2014, here’s six key tips for a good brief which will... by Upshot | Friday, December 20, 2013 | Blog
According to digital marketing guru and author Dave Chaffey, content marketing polled as the single most important area of marketing in 2014, in terms of offering the greatest commercial benefits. It’s not surprising really, given that good content underpins all... by Upshot | Sunday, December 8, 2013 | Blog
A survey by Ipsos MORI for the Royal Statistical Society and King’s College London reveals just how wrong public opinion can be on key social issues such as crime, benefit fraud and immigration. The ‘top ten’ popular misperceptions are: 1. Teenage pregnancy: on...