C is for carer.

C is for carer.

Having worked on an insight project on the subject of unpaid carers, I was keen to watch the Panorama double bill last week ‘Crisis in Care’. Bleak viewing indeed and a sad reminder of the human costs of austerity. We spent considerable time looking at...

GDPR – the General Data Protection Regulation

Four years in the making, the General Data Protection Regulation was adopted by the EU in May 2016 and it comes into force on 25th May 2018. For a while, it wasn’t clear what the impact of Brexit would be, but now we know – according to the Information Commissioner’s...
Upshot Marketing signs up to Radiocentre Trustmark

Upshot Marketing signs up to Radiocentre Trustmark

Upshot Marketing has signed up to the Radiocentre Trustmark to demonstrate our commitment to best practice. The Trustmark reassures listeners that they can trust the advertising messages they hear on commercial radio. In practice, this means we will ensure that...
What makes for a good behaviour change programme?

What makes for a good behaviour change programme?

We create this infographic recently for an NHS client who commissioned Upshot Marketing to investigate local drivers to increasing A&E attendance among those with a low clinical need. We carried out face-to-face and telephone research with GP surgeries and...