Thurrock Info Test-Drive
Hello I’m Liz and I’m working with the Public Health Team at Thurrock Council on a...
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We need more Chanelle’s
We need more Chanelle’s – intelligent women who are equally good at putting forward their viewpoint as they are listening to others.
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Menopausal hormonal therapy and breast cancer risk defined
The University of Oxford’s Million Women Study is a fantastic resource. Started in 1996, it...
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The UK’s digital divide
In 2013 the UK Government launched its ‘digital by default’ strategy and now, central...
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Breastfeeding friendly?
We’ve just completed a piece of insight around infant feeding and I wanted to share this...
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C is for carer.
Having worked on an insight project on the subject of unpaid carers, I was keen to watch the...
Read MoreGDPR – the General Data Protection Regulation
Four years in the making, the General Data Protection Regulation was adopted by the EU in May 2016 and it comes into force on 25th May 2018. For a while, it wasn’t clear what the impact of Brexit would be, but now we know –...
Read MoreGoogle Dos and Don’ts – our content checklist infographic
Another recent update in the midst of a website review prompted us to create this checklist infographic, which we thought we’d share. Since 2012 Google has been telling us to concentrate on two key things: user experience and...
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Upshot Marketing signs up to Radiocentre Trustmark
Upshot Marketing has signed up to the Radiocentre Trustmark to demonstrate our commitment to best...
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What makes for a good behaviour change programme?
We create this infographic recently for an NHS client who commissioned Upshot Marketing to...
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Email campaign achieves 23% click-to-open rate and 17.6% shift in perceived value
Earlier this year, we worked with the sector skills council for adult social care: Skills for...
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Social media use in a B2B context
We’d like to share some recent insight we gathered as part of a website project. We know facebook...
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What’s your brand IQ?
A report just out from TNS looks at what makes a brand irresistible. It calculates brand IQ by...
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How to measure your email marketing
Content marketing remains a hot topic and with email marketing increasingly linked to the...
Read MoreMarketing Perspectives just out
Good to see the Marketing Week/SAS Marketing Perspectives white paper out this week. Events websites and email have come out on top again in terms of spend allocation and confidence in the medium. Interesting to see a new table...
Read MorePPC campaign hits 14.4% conversion rate in 2.5 weeks
Our PPC campaign for the very beautiful Surface Design Show achieved a 14.4% conversion rate. The 2.5 week campaign utilised Adwords search, Adwords display and LinkedIn. Ongoing refinement resulted in a clickthru rate improving...
Read MoreTop ten email clients
Which email clients should you be testing? We all know the importance of varying copy and creative for different audience segments, along with the value in testing alternative versions to see what performs best. But many people...
Read MoreSugar tax is missing the point
The DH Responsibility Deal announced in Sept 2011 is sensible. But the recent mooting of a sugar tax to solve the UK’s obesity problems is surely missing the point. I’m not arguing against price as a valuable positioning or...
Read MoreIBM still a favoured B2B brand
Do you remember the old adage “no one got fired for buying IBM”? It seems their reputation has endured, as a recent survey of 100 marketing leaders asking “which brand do you most respect” cited IBM and SalesForce as distinct...
Read MoreDefinition: push and pull marketing
A client asked me the other day to define what this meant. So I thought it would be helpful to share this more widely. PUSH marketing is used to generate a response from customers and is about a company putting a message out...
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Upshot Marketing Ltd
Sussex Innovation Centre, Science Park Square,
University of Sussex, Falmer,
Brighton BN1 9SB
T: 01273 704502
E: hello@upshotmarketing.co.uk